Facebook is an example of a very useful ad. We can bring traffic to a website if we have a business and it has a website. We can also promote our company or whatever brand we choose. It’s also a fantastic way to generate leads. So, let’s take a look at how we advertise and what happens.
We’re going to run a Facebook ad campaign. A campaign is the term for the process that we will use to create ads.
This is how you can understand it. Let’s pretend you’re the CEO of a large corporation. You’ve also launched a new product. As a result, you must market that product. So, if you want to do Facebook Ads in this situation, you must first create an Ad campaign and then determine how many days it will take if it is an Ad promotion.
This Facebook advertising process is only available for a limited time. It’s known as an ad campaign.
So let’s get down to business. That you are a marketer in the same way that an online advertiser is. Let us know if you’re a digital marketer for the first time. Let’s get started learning how to make Facebook ads.
So, first and foremost, you must have a Facebook account. If not, you’ll have to make one and log in. After you’ve logged in, go to the menu option. As a result, it has the Manage Ads and Create Ads options. So, if you want to start a new Ad campaign, click on the Create Ads button.
So you’ve created a new account, and when you click Create Ads, you’ll be prompted to create a Facebook ads account. As a result, you must create an account by providing your name.
Each option has a button next to it on the Facebook Ads interface. Button I When you move your mouse over this I button, the information is displayed on the button in front of the option.
So, which of the Ads campaign types should you choose? Do you have a website, then? You can also choose a traffic ad if you want to drive traffic to that website. If you own a business and want to promote your brand everywhere, you can opt for brand awareness. For sales, you can also run a catalogue sales ad.
Let’s take a look. Choosing a marketing objective, creating an ad set / ad, and submitting it for approval. So, first, let’s look at the marketing goal.
Before we go any further, you should know that you will have a Facebook page (with your business name) and an Instagram account. We will find out what it will take later.
As soon as you open Ads Manager, You’ve arrived at the home page of your Facebook page. So you can create an advertisement and then click on it. As a result, marketing objectives such as brand awareness, consideration, and conversion will be in front of you. So, let’s choose Brand Awareness and move on to the next step.
Then you must decide on a budget and a timeline. You have the option of choosing between a daily and a lifetime budget. Then there’s the question of how much to put into it. As a result, After you’ve invested the funds, you’ll notice on the side that the minimum and maximum amounts in this budget have been reached.
Then it’s time to plan. As a result, you enter the date and time for your appointment.
You must now select a target audience. In Audience, you’ll find the option to Create New, and there are two options there.
1) Custom (Targeted) Audience = Reach out to people who have previously interacted with your company.
2) Look like your target audience = Use Facebook to find new people who are similar to your most valuable audience.
You’ve given Ad a name. Identity now has two choices. As I previously stated, you’ll need a Facebook page and another Instagram account, as well as a business page and Instagram account. Then there’s Ad Setup.
All you have to do now is leave Create Ad in the Ad setup. Then there’s the Format.
As a result, you must select a format and then upload images, videos, and complete the ad. Facebook gives you a variety of ad formats to choose from when creating a Facebook ad. For example, a carousel, multiple images, and so on.
After that, you can add a button that prompts people to take action. It all depends on who your ad campaign is targeting.
When you’ve finished your ad. As a result, you must submit your ad to Facebook for review. Following that, you must wait for approval. In both cases, Approval can take several hours or only a few minutes.
Your ad will run according to the schedule once you receive approval. You can view the results of your Facebook ad in your Ads Manager after it has been created. And it can be exported in Excel or CSV format from Ads Manager.
You must now pay back the money you spent on the advertisement. If you need to add money, you can do so at any time before the ad runs by going to Payments Settings. You can use cards, net banking, Paytm, and other methods to add money to your Facebook account.
I hope you have got enough information from this article to create and run a Facebook Ads Campaign.