Google Algorithm Updates

Google algorithms update changes multiple times which results in SEO changes. Google changes its search algorithm a thousand times a year which disrupts the way we do SEO.

  1. Google Algorithm PANDA Update
  2. Google Algorithm PENGUIN Update
  3. Google Algorithm HUMMINGBIRD Update
  4. Google Algorithm MOBILE Update
  5. Google Algorithm RANKBRAIN Update
  6. Google Algorithm POSSUM Update
  7. Google Algorithm FRED Update
  8. Google Algorithm MEDIC Update
  9. Google Algorithm BERT Update
  10. Google Algorithm BROAD CORE Update

1. Google Algorithm PANDA Update

Google Algorithm PANDA UpdateGoogle Algorithm Update Panda Launch Date :- February 24, 2011
Google Panda first launched just like a filter. Panda is a ranking algorithm.


What Panda doesn’t like?
1. Poor User Experience
2. Duplicate Content
3. Plagiarism
4. Thin Content
5. Keyword Stuffing
6. User Generated Spam

  1. Poor User Experience:-
    Suppose, user is searching for Online Yoga classes and comes to our website providing Online Dance Classes. He/she won’t get anything on our website as per the interest. It will leave it. That means we are ranking on wrong keywords. Need to run a raincheck!!!!
    The structure of our website should be simple and user-friendly. If the website looks good, the user will spend more time on the website.
  2. Duplicate Content:-
    There should not be duplicate content on the website. (Ex. The content we write on the website should not be taken from anywhere, the image should not be taken from anywhere.)
  3. Plagiarism:-
    It is similar to duplicate content. We should avoid plagiarism. There are online tools available to check it. Like Plagiarism Checker
  4. Thin Content:-
    The content on the website should not be short, it should be at least 800 to 1000 words. If the page contains more words, user will scroll. Make sense!! Right?? Leading to more spend more time.
  5. Keyword stuffing:-
    Keyword stuffing i.e. If we write any content and put a lot of keywords in it like 50 keywords in a 300 words paragraph. It is bad for SEO.
  6. User Generated Spams:-
    We have already discussed this in pointer 5th. If we are using keywords again and again, it’s spamming. Like a blog has a white background and text is written in white color, so it is a spam. etc

Stay Safe

  • Check for duplicate content across your site
  • Check Plagiarism
  • Identify thin Content
  • Audit your site for keyword stuffing

Above listed are some important points related to Google Algorithm Update Panda.

2. Google Algorithm PENGUIN Update

Google Algorithm PENGUIN UpdateGoogle Algorithm Update Penguin Launch Date :- April 24, 2012
Penguin algorithm first launch working only filter. He used to check only a few parameters.


What Penguin doesn’t like?
Links that are spammy or irrelevant, as well as links with over-optimized anchor text

  • Link Schemes:- Avoid Development Acquisition or purchase of backlinks from low-quality or unrelated websites and also spam links.
    Use only natural backlinks and the Domain Authority (DA) – Page Rank (PR) should be high.
  • Keyword Stuffing:-  Penguin update is similar to panda update.
    -Use the natural way to rank keywords.
    -Populating a webpage with large number of keywords or repetitions of keywords in attempts to manipulate rank via the appearances of relevant to specific search phrases.

How to Recover Penguin

  • Remove any unnatural link over which you have control including link you’ve built yourself or have caused to be placed on 3rd party websites.
  • The revision of your website content to remedy over optimized ensuring that keyword have because implemented naturally instead of robotically.

Above listed are some important points related to Google Algorithms Update Penguin.

3. Google Algorithm Hummingbird Update

Google Algorithm HUMMINGBIRD UpdateGoogle Algorithms Update Hummingbird Launch Date:- August 22, 2013

What Hummingbird doesn’t like?
Keyword Stuffing – Low Quality Content

Hummingbird- Hummingbird Algorithm works on User Intent and its a Real Time algorithm.

User Intent :- User Intent means exactly what the user wants. like user typed for ex. What does coffee understand from what the user wants. He needs a coffee shop or coffee related information. So that’s why after the Hummingbird update started giving semantic search. Hummingbird works with two types. 1.Local search. 2.Voice search

  1. Local Search:- Like we took the example of coffee, like if someone on Google types just the word coffee then he will see coffee related blogs or Wikipedia and if the user searches coffee shop near me then he will see coffee shops listed directly in google my profile. So Hummingbird Algorithm Update does this work to show the related user of what the user has typed.
  2. Voice Search:- The voice search that is done is a bit lengthy search. It makes a longtail keyword. Now from that longtail keyword, what does the user want? If Google actually copies the same keyword, then it will rank its related websites, blogs which have done keyword stuffing. So what it will do is try to identify the intent of the keyword, which language is the language you are speaking through voice and which intent of that language is implemented. So it will read the intent and Hummingbird will filter it and help you to give the result. And Hummingbird works on full Realtime.

The related results that we see while typing something on Google are the hummingbirds updating.Google Algorithms Update Hummingbird

With Hummingbird, it’s not about recovery — it’s about Opportunity!

Above listed are some important points related to Google Algorithms Update Hummingbird.

4. Google Algorithm Mobile Update

Google Algorithm MOBILE UpdateGoogle Algorithms Update Mobile Launch Date :- April 21, 2015

What Hummingbird doesn’t like?
Lack of a mobile version of the page – poor mobile usability.

How Google Algorithm Mobile Update Works?
Mobile Algorithm Works Like, Mobile Friendly Website First Rank On Mobile, AMP Sites, And Google Algorithm Mobile Update Ranks The Website Which Has More Speed. Google Algorithm Mobile Update

Above listed are some important points related to Google Algorithms Update Mobile.

5. Google Algorithm Rank Brain Update

Google Algorithm RANKBRAIN UpdateGoogle Algorithms Update Rank Brain Launch Date :- October 26, 2015

What Rank Brain doesn’t like?
Lack of query-specific relevance; shallow content; poor UX ( User Experience )

Rank brain algorithm basically depends on two things.
1. Dual Time
2. CTR (click through rate)

  1. Dual Time:- Dual Time is the Particular Time as much as the time a Particular Visitor spends the time on your webpage. For example, a visitor will come to your webpage by clicking on it, after that the time which will spend on your webpage is called Dual Time.
    – That’s why the content length on our website should be more, because if there is more content above our website, then the user will scroll, scroll, ie will spend time on our website.
  2. CTR (click through rate): – CTR means that you type a query and the result will be found on the SERP, then the user will click after reading the title and description of that result. And all such users will click, so it will be called click through rate. If CTR increases then your webpage will rank. To increase CTR, your title and description should be written well. After searching the Quickie user, if the user liked the title description, then he would click.

Above listed are some important points related to Google Algorithms Update Rank Brain.

6. Google Algorithm Possum Update

Google Algorithm POSSUM UpdateGoogle Algorithms Update Possum Launch Date :- September 01, 2016

Google Possum Algorithm Works – Impact Local Search Result.

How does the Google Possum algorithm work?

  1. Filter result base on affiliation (affiliation – some google category and located within the same building )
    ex. Someone searched the coaching class and there are two or three coaching classes in the same building near the location. So Google will show the results of the same building in which it has two or three classes. After the Possum update came, it got healed. If you search the coaching class first, then the same three results will come out, but there will be more next to it, so they will appear after three results.
    It happened that when someone searches for a coaching class, he will see the best results of the coaching class. Whether it is a nearby building or a little far from it. And the same will be seen in the nearby building too, but the they will be seen in the option of More well.Google algorithm possum Update
  2. Businesses beyond city limits move up the ranking.
    Businesses beyond city limits move up the ranking.
    ex. Like I am in Nashik, I searched on Google Best Coffee Shop in Nashik, Google result did not look so good when I searched in Nashik.
    Right now, after the Google Possum update, results are visible in and around Google City as well.

Above listed are some important points related to Google Algorithms Update Possum.

7. Google Algorithm FRED Update

Google Algorithm FRED UpdateGoogle Algorithms Update FRED Launch Date :- March 08, 2017

What does the Google FRED algorithm work on?
Thin Content, Affiliate-Heavy Links or Ad-Centered Content

What Google FRED Update doesn’t like?

  • An extremely large presence of Ads.
    – Installing Ad scripts without meaning.
  • Content (exceptionally from blogs) on all sorts of topics created for ranking purposes.
    – Do not do keyword stuffing, so that our blog gets ranked in any way. To be ranked, it is necessary to have quality content.
  • Content has Ads or Affiliate links spread throughout and the quality of content is for below industry-specified sites.
    – Like I am writing a blog on any topic. And while writing, I am doing a lot of affiliate links to him, so do not do this. Due to this Google down the ranking of its blog.
  • Deceptive Ad (looks like a download or play button to trick someone into clicking)
    – I am writing about some software. And I gave the button to download that software, but after clicking on the button, I am going somewhere else. So don’t do that. Deceptive Ad  like button is going somewhere else after clicking on another name.
  • Thin Content:-
    The content on the website should not be short, it should be at least 800 to 1000. 800 to 1000 should be so that whenever the user comes to our website, he should scroll. Will scroll i.e. will spend time. And if our content is small on that, then he can also exit after seeing the user.
  • `Ux Barriers:-
    User experience should be good.
  • Aggressive Monetization :-
    Like using a lot of links in the pursuit of earning money. That should reduce.

Above listed are some important points related to Google Algorithms Update Fred.

8. Google Algorithm Medic Update

Google Algorithm MEDIC UpdateGoogle Algorithms Update Medic Launch Date :- May 04, 2018

Google has not named it officially. After the arrival of medic update, many health, medicines, and fitness sites got damaged, hence it was named Medic.

Which website made a difference after the arrival of Medic Update?
YMYL – Your Money Your Life
E-A-T – Expertise Authority Trust

What is YMYL?
YMYL stands for “Your Money or Your Life,” and it refers to content that has the capacity to influence a critical choice about a person’s money or life, as the acronym indicates. This material is held to a higher quality standard than other types of material since it is deemed more vital.

What is E-A-T Update?
One of the numerous criteria Google employs to decide whether or not material is beneficial to readers and should rank highly is E-A-T.
When Google incorporated the idea into their Search Quality Guidelines in 2014, it was then that E-A-T was first mentioned.
Evaluators of the quality of Google searches were told to focus on:

  • The content’s author’s level of knowledge.
  • The reliability of the content’s author, the content itself, and the website
  • The reliability of the website, the material, and the content’s author.

In a nutshell, E-A-T is a trait that denotes a page of a high standard, hence benefiting consumers.

Above listed are some important points related to Google Algorithms Update Medic.

9. Google Algorithm BERT Update

Google Algorithm BERT UpdateGoogle Algorithms Update BERT Launch Date :- October 22, 2019

Google Algorithm Update BERT – Poorly written content, Lack of Focus, Lack of content

What is Google BERT Algorithm?
BERT – [ Bidirectional Encoder Representation from Transformers ]
The BERT algorithm is a deep learning algorithm related to natural language processing.
BERT helps google understand Natural language text from the web.

Whoever searches something on Google, whether it is a small keyword or a big one, but understanding it gives the result to the user, because of the BERT algorithm.
It does not matter to SEO, Danny Sullivan himself (28 oct 2019) tweeted this.

Above listed are some important points related to Google Algorithms Update BERT.

10. Google Algorithm Broad Core Update

Google Algorithm BROAD CORE UpdateOn this day in 2018, Google officially announced a certain update type that would later be referred to as a wide core algorithm upgrade. Google informed us that there was nothing special to “fix” for any sites affected by these modifications. Every year since 2018, Google has released three of these upgrades.

What is Google Broad Core Algorithm?
A modification to Google’s “core,” or general, search ranking algorithm and processes, is known as a wide core algorithm update. The fundamental algorithm used by Google is really a group of algorithms that analyze signals from web pages (such as keywords, links, etc.) and rank the material that most effectively responds to a search query.

For instance, we are aware that Google added Panda to its main algorithm in 2015. Google revealed that Penguin has been incorporated into their main algorithm on September 23, 2016. Panda and Penguin are therefore both a component of Google’s core algorithm, according to this.

Therefore, when Google publishes an update to its core algorithm, it may be making changes to the Panda, Penguin, both, or both and more. As we all know, Google keeps as little information regarding its ranking algorithm under wraps.

According to Gary Illyes of Google, the company utilises “possibly millions” of baby algorithms that analyse diverse inputs in addition to its main algorithm. While there have been some rumours regarding what exactly a “baby” or “small” algorithm is, Illyes only revealed that they can increase crawl rates and hunt for certain signals in content and sites.

It’s also crucial to keep in mind that just three of the tens of thousands of modifications Google makes to its core algorithm each year are considered essential upgrades.

Google changed search 4,500 times in 2020, or more than 12 times each day. There were 3,200 of them in 2018. Furthermore, in 2020 Google conducted over 600,000 trials. That is a lot of adjustments and tests, all of which have the potential to affect SERP visibility, traffic, and ranking. Additionally, this ignores what your search rivals are doing as well as other factors like seasonality, news or events that have an influence on search, and more.

Some general core algorithm modifications went into effect right away, while others took up to 14 days to do so. Digging into the data becomes more difficult when the impact is dispersed rather than occurring directly on the day a change is disclosed or confirmed.

It may be challenging to attribute ranking declines to a specific Google adjustment as a result of all these factors. We just aren’t aware of or hear about all of Google’s improvements to search since many of them don’t directly affect ranking. However, certain adjustments do unquestionably affect ranking.

Above listed are some important points related to Google Algorithms Update Broad Core.

Thank you…
I hope you have understood Very well.

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What is Digital Marketing?
Advantages of digital marketing

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